Su-nu Baw-dee

Sunu Body connects you with the heart of African culture through traditional beauty products that inspire self-care and empowerment. We build ethical, respectful partnerships with African artisans, ensuring fair compensation and honoring their craftsmanship. Our products offer a bridge between the African Diaspora and African heritage, sharing timeless beauty secrets passed down through generations

Our Values

Culture

We celebrate African culture by sharing the timeless beauty practices passed down through generations. Our products aren’t just items; they’re stories. We aim to educate our customers about the rich traditions behind each piece, from the significance of these practices to the benefits they bring. As you explore our line, you’ll discover the heritage of African women’s beauty rituals, learn the history and cultural importance of each product, and understand how to incorporate these traditions into your own self-care journey.

Empowerment

Beauty is a source of confidence and self-love. Our products are designed to support your self-care journey, helping you feel your best inside and out. We celebrate beauty in all its forms by showcasing people of every shape, shade, and size. Through inclusive, effective beauty solutions, we’re here to empower you to embrace who you are.

Sustainability

We’re dedicated to making a positive impact on the world through eco-friendly practices and ethically sourced ingredients. We prioritize sustainable packaging and processes to ensure our products are as kind to the earth as they are to you. Our commitment to sustainability is at the core of everything we do, so you can feel good about every purchase.

Community

Community is at the heart of Sunu Body. We’re proud to support African artisans and contribute to economic growth across Africa. By working directly with skilled craftspeople, we aim to create meaningful opportunities and foster lasting connections. Every purchase helps uplift communities and supports a brighter future.

Our Mission

Our mission is to foster cultural appreciation, not appropriation, creating a space where African heritage can be experienced, honored, and shared meaningfully. Together, we’re building a community that values and respects the beauty of our culture.

From the Founder

"Sunu Body was founded by a 16 year old, overly passionate, ambitious girl who had a love for waist beads and people. As the daughter of Senegalese immigrants, I often felt caught between identities, struggling to feel fully connected to either. I started this brand for those who want to authentically connect back home."

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